The Foundation for Online Success

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at 2021.03.04
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The most important ingredient for online success is the ingredient most people pass by.  It’s the foundation.  It’s the groundwork that forms the basis of everything you do thereafter.  Without laying the foundation, all your efforts will produce inferior results.  This article will briefly describe the first steps to building a successful online business.

The first thing you need to do is identify your target market.  This may sound overly simplistic but you need to get specific here.  Who is your market?  Who are they?  What do they do?  What do they have in common?  Try to get as specific as possible and write everything down.  Make a series of bullet points describing your target market, your audience, your ideal customer.

Once you know who you’re targeting, you need to develop a list of keyword phrases.  This should start with a visit to your competitors’ sites where you can view their meta tags and see what they’re targeting.  The next step is to put your favorite keywords into the publicly-accessible Google keyword tool to see which words have the greatest organic search volume while encountering the least amount of competition.

Take those keyword phrases and enter them into a Google search to see what the competition is in the organic world (as opposed to the ppc world).  And lastly, enter them into the WordTracker keyword tool to get an estimate of their actual daily search volume.  With these four steps, you should be able to find a series of keyword phrases you can target that have the least amount of competition.

With your targeted keyword phrases in hand, you can begin writing your positioning statement.  Your positioning statement should be between 15 and 25 words long and should accurately and concisely describe your business such that anyone reading it for the first time could immediately identify your business and core competency.

Your positioning statement should be included in your meta tags as your website description.  It should also be included on your homepage so visitors will see it first when they enter your site.  Lastly, your positioning statement should be used in every online location that includes a backlink to your website, including article directories, forums posts and email signatures.

Go back to WordTracker and get a one-day membership.  Enter your chosen keyword phrases and print out the related words it generates.  The search engines look for related words when they index your website and the best resource for determining the related words you should be using is WordTracker.  The one-day membership will cost you about $8.

Keep the list of keyword phrases and their related words near by when you begin building out your website.  You should get in the habit of incorporating them as often as possible on your individual webpages.  This will become natural after a while but a conscious effort needs to be made at the beginning to develop the pattern.  Your keywords should also be included in the meta tags of each page on your websiteScience Articles, customized for the content on that particular page.

Taking these steps will leave you with a better foundation than 99% of the websites out there.  It really doesn’t take that much time.  You can do most of it in a single afternoon but the impact on your websites focus and search engine ranking will magnify all the other internet marketing activities you undertake.  Lay the foundation first and move forward afterwards.

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There are creative but practical ways you can engage in to help the family save and at the same time earn extra. The things that have been sitting in your attic for sometime and those that become all too familiar and useless might mean extra bucks. This way, it saves you space, cleaning materials and containers. This reduces maintenance expenses.  Garage sale at home is a save-and-earn endeavor for starters. Look at the success of flea markets where people can buy almost anything at a lower price but large amount of income for vendors.How to maximize the potential of flea markets and bargain sales to help you save? Primarily, a flea market is a place where almost all who have something to sell can sell for tremendously lower costs but good quality items. If you have the right tools and enough preparation for a day’s trip to a flea market, then you are ready to go with some handy tips:1.    Ready your tools, maps, measurements and cash:•    easy-to-carry tool kit with screwdrivers, pliers, tape measure, pencil, ropes, set of swatches, paper and plastic bags and boxes;•    floorplan measurements;•    maps, directions and phone numbers;•    bring enough cash and checks for high-priced items;•    dress yourself appropriately for bargain hunting.2.    Early birds usually get the best selections.3.    Keep a critical eye during shopping.•    Be ready to negotiate and haggle on the prices of items.•    Items sold here have greater possibilities, either you can redecorate or repaint them to make it look unique and attractive.How to make this activity an earning endeavor? After your hands-on training in an established flea market, hope you took note of your observations and ideas; it is time to try out on your own.Bear in mind five things crucial to garage sale success: location, date and time, variety of goods, organization/presentation, advertisements and prices. •    Spot a strategic location where people can access and drop by easily. Your house is the perfect venue for this. Weekends are the best to schedule your sale.•    During your cleaning session, take note of candidate items for the sale, label them (keep, for repair, must go) and give them a brand new look.•    Organize them well according to prices, use arrangement styles, decide on the tables, baskets and boxes for the items and decorate your venue with fabrics and other helpful materials.•    Lower your prices. The idea here is to dispose of the things but earn from them reasonably. 

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